Who are we?

You could say we are a family of the good music enthusiasts. K-pop has been part of our household for more than 13 years now and we would love to share the happiness it brings us with others as well. It doesn't matter what's your age, gender, race or who you like. Let's just enjoy what connects us together 😊

How are we different and what is our goal?

We believe that with the rise of popularity of Korean music around the world it's time to think about an impact it has on the environment. We've all been there. Plastic bubble wrap, tape, poly mailers, padded envelopes... And imagine all that in connection to the millions of albums sold every year. Maybe you think that at least Amazon just uses cardboard boxes or envelopes. That's true, but unfortunately that alone does not guarantee the safe delivery. We speak from our own experience when we say that there are few albums with damaged edges and corners in our collection plus several jewel cases that did not survive the fall through the letter box. Therefore, the eco-friendly and safe delivery is our main priority.

Recyclable, reusable, and sustainable packaging?

It might sound as an impossible task, but it’s not. Is it more expensive? Compared to the usual packaging – yes. Does that mean more expensive albums and merchandise? Definitely no. We can’t change the way the album has been made, but we can influence how it’s delivered from us to you. Although we aim for 100% plastic free packaging, it is not always possible. In those cases, we reuse packaging from our suppliers instead of buying brand new items like air cushions. We hope you can also reuse the packaging materials. Our small shop alone won’t make much of a difference in this big industry but if it means one less plastic bag in the ocean then it’s worth it 😊